A Historical Journey of Britannia Industries

Britannia Industries is one of India’s largest and beverage companies.

It was founded 128 years ago in 1892 in Kolkata. Its annual revenue is more than ₹9000 crores.The Company is a part of Wadia Group from 1993.

Britannia is the most trusted food brand in India and the world. The company sells its products throughout India and more than 60 countries all over the world.

It is the manufacturer of India’s favorite brands like Good Day, Tiger, Nutri Choice, Milk Bikis and Marie Gold.

Britannia is a brand that has grown with many Indian generations. Its branded products are loved by people in India and around the world.

Britannia products are available across the country in almost 5 million retail outlets and reach over 50% of Indian homes. Britannia’s most famous slogan is ‘Eat Healthy, Think Better’.

Quick Information

Company NameBritannia Industries Limited, formerly known as Britannia Biscuit Company Limited.
IndustryFood and Beverage Company
Founded1892; 128 years ago, in Calcutta
1918; 102 years ago, named as Britannia Biscuit Company Limited
HeadquartersKolkata, West Bengal, India
Area servedWorldwide
Key peopleNusli Wadia (Chairman) Varun Berry (Managing Director)
ProductsBakery products including biscuits, bread, cakes and rusk. Dairy products including milk, butter, cheese, ghee and forehead
Revenue10,672.97 crore (US$1.5 billion) (2019)
Net income1,122.20 crore (US$160 million) (2019)
Number of employees4,480 (as on 31 March 2019)
Websitebritannia.co.in

History of Britannia Industries

The Britannia company was founded in 1892 in Kolkata by a group of British businessmen with an investment of ₹295.

In the early days, biscuits were prepared in a small house in Kolkata.

Later, a small company “V.S. Brothers” acquired the Britannia company, and operated by Nalin Chandra Gupta, a Gupta Brother.

In 1918, the Britannia Biscuit Company Limited was launched with an English businessman, C.H. Holmes.

The company raised its sales during World War II. Because the demand for this biscuit increased during the Second World War.

In 1979, the company was changed its name to Britannia Industries Limited.

Milestone of Britannia Industries

1892: Britannia was established in Kolkata with an investment of Rs. 295.

1918: All the work was mechanized with the advent of electricity.

1921: Industrial gas stoves were imported to increase production.

1954: In India, the development of high-quality sliced and wrapped bread was Progressed by the company.

1955: Britannia launches the delicious Bourbon biscuit in India.

1963: Britannia Cakes hit the markets.

1979: With effect from 3rd October, the name of the Company was changed from the Britannia Biscuit Co., Ltd., to Britannia Industries Ltd.

1983: Sales cross Rs. 100 crores.

1986: The new popularGood Day brand was launched

1989: The Executive Office of the company moves to Bangalore.

1993: Britannia also launches Little Hearts and 50-50 biscuits.

1997: Britannia launches its Dairy products and changes its corporate identity to “Eat Healthy, Think Better “.

2000: Britannia was voted in Top 300 small companies by Forbes Global.

2004: Britannia was accorded the status of being a ‘Super brand’.

2012: Britannia was awarded the Global Performance Excellence Award (GPEA) by Asia Pacific Quality Organization.

2014: An exclusive tie-up with Amazon for the launch of its latest product Good Day Chunkies, a super-premium chocolate chip cookie.

2015: Britannia Bourbon, India’s first premium chocolate biscuit completes 60 glorious years.

2016: Britannia launched its state-of-the-art R&D Centre facility in Bidadi, Karnataka.

2017: Entered into a joint venture agreement with Chipita S.A., a Greek company, for the manufacture and sale of ready-to-eat delicious croissants.

2018: The legacy continues…

Product Information of Britannia Industries:

The company’s principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and dairy products.

Biscuits

Britannia Biscuit Products

Biscuits account for 90% of Britannia’s annual revenue. The company’s factories have an annual capacity of 433,000 tonnes. The brand names of Britannia’s biscuits include VitaMarieGold, Tiger, Nutrichoice, Good day, 50 50, Treat, Pure Magic, Milk Bikis, Bourbon, Nice Time, and Little Hearts among others.

GOOD DAY:

It’s a Smile that makes it a Good Day! The smaller joys of life that can brighten up one’s life everyday often get ignored in the pursuit of larger joys. With its tagline of “Har cookie mein kayi Smile.

CRACKERS:

Britannia crackers have any of those bright, synthetic colors that attract so much attention. It is a biscuit made with the natural taste of sun-kissed golden wheat, whose crisp and delicate textures come together effortlessly in each.

NUTRICHOICE:

Britannia NutriChoice is one of India’s leading health brands today, changing the way Indians think, feel, and behave about health and healthy living. NutriChoice provides a range of ‘power-packed’ snacks specially created for people who seek a healthy way of life.

MARIE GOLD:

As today’s woman packs in more each day while caring for her family, these low fat and zero cholesterol biscuits are her tea time mates. By dipping Marie Gold into a piping hot cup of tea, a special moment of vitality is savored.

TIGER:

Britannia Tiger has recognized this and has created biscuits which are high in nutrition, and great in taste.

MILK BIKIS:

Britannia Milk Bikis are crunchy biscuits baked to perfection. Mothers need not worry about their daily breakfast duel with their little tots over milk.

JIM JAM + TREAT:

Jimmy and Jammy come together to give you a twin Treat of Masti Cream and Naughty Jam in a pack of Treat Jim Jam

BOURBON:

Britannia Bourbon has always been the chocolate lover’s favorite guilt trip. One bite of this smooth, luscious chocolate cream enveloped in crunchy, sugary chocolate biscuit.

LITTLE HEARTS:

Britannia Little Hearts encourages you to break a ‘Little Heart’ and break away from all the clichés. This is the time to try something new and unexpected.

PURE MAGIC:

Pure Magic is more than a biscuit – it is fine chocolate artistry.

NICE TIME:

Britannia, the Nice Time biscuit has inspired a long line of imitations since it was first introduced by us.

BREADS:

Bread Products

Britannia breads are really hygienic and healthy for human body.

WHOLE WHEAT BREADS:

Being the largest selling brand of bread in India, we rise every day to bake fresh, high-quality products so that you can start your day on a nourishing and delightful note.

WHITE SANDWICH BREADS:

Soft white sandwich bread is which delicious taste and gives vitamin B in tummy.

BREAD ASSORTMENT:

Britannia’s range of wholesome and delicious bread is filled with the goodness you need to keep your body healthy and happy. “Bread better toh health better”.

DAILY BREADS:

Britannia daily bread made from handpicked ingredients to create flavors that are innovative, delectable, and elevating.

DAIRY:

Dairy Products

Dairy products contribute close to 10% to Britannia’s revenue. The company not only markets dairy products to the public but also trades dairy commodities business-to-business.

CHEESE

Britannia Cheese proudly offers the widest range of cheese in India- Slices, Cubes, Blocks, Spreads, Pizza Cheese, Low-fat cheese, and Cream Cheese.

MILK BASED BEVERAGES

It comes in 4 exciting flavors: Vanilla, Choco, Strawberry, and Mango. It comes in convenient TetraPak packaging of 180 ml

FRESH DAIRY

Britannia Dairy Fresh Dahi comes with no added preservatives, colors, and flavors and so truly up to its name. Britannia Dahi contains power of milk protein and is a rich source of calcium

EVERYDAY GOODNESS

The deliciously sweetened milk mix made from Britannia Dairy Whitener is the perfect partner for a daily cup of tea and coffee.

CAKES

Cake Products

Britannia cake products are more tasty, creamy, hygienic. The different cakes contain more ingredients which is also more nutrients for human life.

GOBBLES

Britannia gobbles contain soft and delicious cake slices with the goodness of milk fruit and eggs. Available in six exciting flavors – Fruit, Chocolate, Orange, Milk, Butter, and Pineapple.

TIFFIN FUN

Yummy chunks of cake infused with the goodness of milk and egg and filled with surprising fruit bits.

NUT & RAISIN

Crunchy almonds and soft raisins come together with a hint of orange peel to tease your senses, in this delicious cake.

MUFFILLS

Little muffins with gooey centres in your favourite flavours.

LAYERZ

An indulgent chocolate sandwich cake with heavenly vanilla crème.

ROLLYO

Britannia rollyo cake is Soft, fluffy and refreshing choco Swiss roll. Which each bite offers a fulfilling portion. It also perfect combination of delicious creme & indulgent cake.

FUDGEIT

Indulge in a moist & fudgy chocolate brownie experience infused with bits of chocolate chips. Small joys in life call for yummy treats and are perfect for any time and can be carried on the go.

RUSK:

Rusk is just grabbing a slice, dip it in your hot cup of tea, watch it soak just the right amount of the beverage, and have a crispy, crunchy tea moment!

TOASTEA

Experience the taste, texture, and crunch of the classic Britannia Premium Bake Rusk. With the right amount of sweetness, the substance of wheat, and a hint of elaichi, it perfectly complements your steaming cup of tea!

CREME WAFERS:

Discover the layers of fun and mischief between the crunchy wafers and lip-smacking creme.

TREAT CREME WAFER

Enjoy the Treat Creme Wafers in 4 different flavours: chocolate, strawberry, orange and vanilla.

CROISSANT:

TREAT CROISSANT

A new snack in town that you can enjoy as an On-The-Go Snack, Work Snack, Classroom Snack, Night Snack, or just as Breakfast making the perfect Anytime, Anywhere, Anyhow Snack.

Britannia Products

Mission

To meet or, where possible, exceed the expectations of our diverse client base with flexible, innovative solutions of the highest quality that adhere to safe, ethically sound, and environmentally friendly codes of practice.

To dominate the food and beverage market in India through a profitable range of “Tasty yet Healthy” products by making every Indian a Britannia consumer. “We want to be part of our consumer- at home, out of home, a natural part of his life”.

Vision

To dominate the food and beverage market in India with a distinctive range of “Tasty Yet Healthy” Britannia brands.

SWOT ANALYSIS OF BRITANNIA INDUSTRIES

  • STRENGTHS
  • WEAKNESSES
  • OPPORTUNITIES
  • THREATS

STRENGTHS:

  • The major share in the biscuit industry (38%).
  • Innovative products for health-conscious people like porridge, oats, Nutri choice biscuits for diabetes patients, vita Marie gold, etc.
  • India’s most trusted brand with strong brand recall.
  • Wide range of bakery products like biscuits, rusks, cakes, and dairy products.
  • Last 120 years in the industry.

WEAKNESSES:

  • Lower market share in dairy products.
  • Similar products produced by many companies means high brand switching.
  • Heavy expenditure on marketing and advertisement.
  • Increase the cost of food products.
  • Industry and technology required high investment.

OPPORTUNITIES:

  • Expansion in other countries.
  • Product line extension.
  • Increase its shares in the dairy market.
  • Improved living standard.
  • Provide competition with foreign companies.
  • The progressing economy of India.

THREATS:

  • Rise in the cost of raw materials.
  • Inflation can cause a fall in sales and revenue.
  • Lower price offering competitors.
  • Local dairies and bakeries.
  • Unable to utilize all resources efficiently.

Leadership of Britannia Industries

BOARD OF DIRECTORS

ChairmanMr. Nusli N Wadia,
Managing DirectorMr. Varun Berry
Non-Executive Independent DirectorMr. Avijit Deb
Promoter Non-Executive DirectorMr. Jeh N Wadia
Non-Executive Independent DirectorMr.  KekiDadiseth
Non-Executive Independent DirectorDr.AjaiPuri
Promoter Non-Executive DirectorMr. Ness Wadia
Non-Executive Independent DirectorDR. YSP THORAT
Non-Executive Independent DirectorAjay Shah
Non-Executive Independent DirectorMr. KekiElavia
Non-Executive Independent DirectorTANYA DUBASH

EXECUTIVE LEADERSHIP

Managing DirectorVARUN BERRY
Vice President, ProcurementManoj Balgi 
Vice President, Consumer Insight, Media & Competitive IntelligenceMANJUNATH DESAI
Vice President, International BusinessANNU GUPTA
Vice President, Adjacency BusinessVIPIN KATARIA
Chief Development & Quality OfficerSudhir Nema
Vice President, Human ResourcesRitesh Rana
Chief Commercial OfficerGunjan Shah
Chief Supply Chain OfficerVinay Singh Kushwaha
Chief Financial OfficerN. VENKATARAMAN
Vice President, MarketingVinay Subramanyam

MANAGEMENT COMMITTEE:

General Manager, National Sales DevelopmentBADRI BERIWAL
General Manager, Corporate FinanceRAMAMURTHY JAYARAMAN
General Manager, Own ManufacturingIndranil Gupta
General Manager, ReplenishmentASHOK KUMAR
General Manager, Corporate ITHarish Navarathna
General Manager, BritChip FoodsNIDHI SARAF
General Manager, ProjectsSHRIKANTH P K
General Manager, Breads BusinessYUDHISHTER SHRINGI
General Manager, Quality AssuranceARVINDER SINGH
General Manager, Dairy BusinessABHISHEK SINHA
General Manager, National Sales (GT)V. Sridhar
General Manager, Contract ManufacturingYogesh Vaidya
General Manager, Manufacturing AdjacenciesANIL KUMAR VARNE

Awards & Recognition of Britannia Industries

2019-2020:

The Economic Times Brand Equity ‘Most Trusted Brand Survey’

2018-2019:

Britannia was one of the best employers in the Country as per the    Aon Best Employer Study, 2019.

2016-2017:

The esteemed jury from Renewable Energy India Awards 2016 selected Britannia for a special recognition under the Leading RE Investor category.

2013-2014:

Bronze award winner for Best Brand Campaign (Britannia Tiger) at Times of India, Big Bang Awards 2013.

The Platinum Award (Packaged Foods category) in the Reader’s Digest Trusted Brand Awards 2014.

Britannia features in the Top 10 of the ET Brand Equity – India’s Most Trusted Brands/Most Trusted Food Brands consistently since 2003.

The Most Attractive Brand 2013 (F & B- Diversified Category) in the TRA- India’s Most Attractive Brands Survey 2013.

2012-2013:

  1. National Quality Award
  2. Global & Quality Excellence Award
  3. Manufacturing Supply Chain Awards
  4. APQO best in class Large Manufacturing Organisation
  5. Golden Peacock National Quality Award
  6. Global Performance & Excellence Award

2011-2012:

  • 7th Most Trusted Brand Economic Times Brand Equity Trusted Brands Survey.
  • Creative HR Practices Award by Employer Branding Institute, India
  • Manufacturing Performance Excellence Trophy by IMCRBNQA (Indian Merchant Chambers Ramakrishna Bajaj National Quality Award)
  • CII Quality Award for Outstanding Performance in Food Safety Excellence in the category of ‘Large Food Businesses – Manufacturing’

2010-2011:

  • 5th Most Trusted Brand in Economic Times Brand Equity Trusted Brands Survey
  • Business World Most Respected Company Award 2011
  • The Master Brand 2010 Award by CMO Council of India

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